6 things we learned about video ads on Facebook from 750k video ad views
My team and I have been taking video ads super seriously this year, to the point where nearly all the Facebook ads we put out for clients are in video... The post 6 things we learned about video ads on...
View ArticleWhat makes good content?
Coming from the traditional print media, I find the concept of what makes good content, and the meaning of ‘good’ fascinating and also highly bemusing. You see the concept of... The post What makes...
View ArticleThese digital platform statistics will make your eyes water
Everybody has an opinion about the future PR. Where is it headed? What does it look like? Does it even exist? I’m actually giving a talk on Wednesday at Performance... The post These digital platform...
View ArticleWhat is a sales funnel (& why do you need one!)
One of the most commonly spoken words inside my brain and out loud is ‘sales funnel.’ Yes, that is how we roll at Bolt Digital. I spend all day every... The post What is a sales funnel (& why do...
View Article£17k in Facebook ad spend helps drive £2 million in property sales
Remember last week when I talked about the importance of a sales funnel and shared my top tips for creating a successful one? Well, this week Adespresso featured Bolt Digital’s... The post £17k in...
View ArticleVlog – Celebrating training 10,000 female founders for Facebook’s She Means...
As some of you guys know, for the past 12 months I’ve been working directly with Facebook as a trainer for their She Means Business campaign. And when we started... The post Vlog – Celebrating training...
View ArticleGoogle & Facebook – the perfect romance
It is the week of romance and magic, with Prince Harry and Megan Markle (don’t you just think she’s great by the way!), and now Google and Facebook….. What I’m... The post Google & Facebook – the...
View ArticleHow to create the most social content using the minimum amount of time
The Bolt motto when it comes to website and social content is minimum input, maximum output. And we’re talking minimum input from the people we work with, not from us!... The post How to create the...
View ArticleWhat does Facebook’s latest algorithm update mean for your business?
If you follow digital marketing at all, you will have heard about the Facebook ads algorithm update. Cue: Screaming But what does this update actually mean for your business? (And... The post What does...
View ArticleDeep dive into a beauty brand ecommerce funnel
This week, there’s been a lot of talk about ecommerce at Bolt HQ. We have an ecommerce client in the beauty space whose brand has achieved up to 87% growth... The post Deep dive into a beauty brand...
View ArticleMy top 3 tips for getting started with Advertising on Facebook
I recently spoke for Facebook at Olympia as part of the Top Drawer exhibition. At the end of the talk, I was asked to give my top 3 tips for... The post My top 3 tips for getting started with...
View ArticleI think I’ve worn down a client :) (and moving adspend from print to digital)
One thing I thought I’d never hear is a client describing themselves as ‘careworn…..’ But that’s how my (lovely) client Hugh Somerleyton, the owner of Fritton Lake holiday resort in... The post I think...
View ArticleThe 4 Most Common Pain Points In Ecommerce Campaigns, And How To Overcome Them
This week the blog is coming from White City Place, which is where our new office is. It’s lovely and sunny and I’m sitting in front of the ‘podcasting pod’... The post The 4 Most Common Pain Points In...
View ArticleWhat’s new at Facebook – 6 things I learned from Facebook HQ and what it...
This week I was invited, as one of eight founder trainers for Facebook’s ‘She Means Business’ campaign to Facebook HQ to discover all the new developments rolling out on Facebook... The post What’s new...
View Article10 Things You Need To Know About Voice Marketing Direct From Gary Vaynerchuk
I’m writing from New York, where I’ve come for the VoiceCon conference hosted by Gary Vaynerchuk and speakers from Google, Amazon and the influencer Jay Shetty. It’s been a... The post 10 Things You...
View ArticleThe very painful painpoints for ‘old world’ retail as it transitions to ‘new...
This week, Marks & Spencer announced they are shutting a total of 100 stores adding to the sense of crisis facing the high street as other names including Toys R... The post The very painful...
View Article