Why I’m obsessed with Facebook custom & lookalike audiences – and you should...
On Wednesday evening, I’m delivering my first ‘official’ training session on behalf of Facebook (it’s going to be at the British Library: tickets here). So I’ve been preparing my content and thinking...
View ArticleThis week’s webinar: How To Use Facebook For Business
On Wednesday at 1pm, I’ll be running a repeat of the training I delivered last week at the British Library on How To Use Facebook For Business. Except this time... The post This week’s webinar: How To...
View ArticleThe three distinct phases of marketing a business online
I was recently talking to a potential new client regarding their online marketing strategy. And like everyone, they had an idea of what they wanted to have done, which... The post The three distinct...
View ArticleComing up tomorrow: How To Use iMovie Webinar
Another week, another webinar 🙂 Has anyone around here noticed I am obsessed with webinars? That is running them, not going to them….. although I have been to a lot... The post Coming up tomorrow: How...
View Article3 truths about promoting yourself and your business
I’ve recently had a few people say things to me such as ‘I got a mention in the Daily Mirror, why haven’t I sold out of stock?‘ or ‘I’ve done... The post 3 truths about promoting yourself and your...
View ArticleWhat to do when you don’t know what to do
I was recently interviewed for The Escape The Rat Race podcast where I talked about my career, my book and why content is the key to so much of what... The post What to do when you don’t know what to...
View ArticleWhat makes videos go viral?
Viral content is content that spreads just like a virus through social media – and often ends up reaching mainstream media too. And it’s all because something in the content... The post What makes...
View ArticleCase study: how a private health clinics got 600 webinar registrations at...
Today I want to talk about webinars. I love doing webinars myself and find them a really powerful way to connect with people and share what I do, and I’m... The post Case study: how a private health...
View ArticleThe three distinct phases of marketing a private clinic online
I was recently talking to a new private clinic regarding their online marketing strategy. And like everyone, they had an idea of what they wanted to have done, which revolved... The post The three...
View ArticleWhat to do when you are stuck in content creation...
Content eh. We all know that – in theory at least – there’s too much of it in the world, yet without it, it’s very hard to even begin to reach... The post What to do when you are stuck in content...
View Article7 Things You Need To Know About Building Your Personal Brand
Last week, I was invited to talk at Marie Claire Future Shapers Live event in Central London about personal branding. I sat on a panel alongside some brilliant women to... The post 7 Things You Need To...
View ArticlePrepare yourself: there is more to learn and it MIGHT well be overwhelming
Last week I did a webinar AND real world presentation at the SheerLuxe Digital Conference on FB ads. And afterwards a couple of people said to me that they felt... The post Prepare yourself: there is...
View ArticleOne of the greatest disasters in national history, social media and are we...
This is an unusual (and long) post. Because I want to talk about two very different, seemingly unrelated stories but how together they show us how much the digital landscape... The post One of the...
View ArticleIt’s a fact: Facebook is used by literally…..everyone?
Ok so not quite – but this week there were two major pieces of news from Facebook HQ. The first is that Facebook officially boasts more than 2 billion active users... The post It’s a fact: Facebook is...
View ArticleA Tale of Two Feeds: Just What Is The Difference Between Facebook And Instagram?
This week I want to share with you some research straight from Facebook HQ about the differences between Facebook and Instagram. In a recent study called ‘A Tale of Two... The post A Tale of Two Feeds:...
View ArticleMy visit to Downing Street: ‘51% of business owners believe innovation is...
Last week was super exciting because I got to go to Downing Street as part of Enterprise Nation’s monthly visits to Downing Street to meet the prime minister’s business adviser, Jimmy McLoughlin,......
View ArticleJust look for your own tiny little world
I love it when some of the world’s greatest thought leaders in the world say exactly what I have been thinking! And recently it was Seth Godin (I should say... The post Just look for your own tiny...
View Article3 Ways Facebook Has Changed Recently And What This Means For Your Business
Why oh why does Facebook keep changing? It is even worse than some sort of toxic boyfriend from the 90s. And the worst thing about Facebook is that if you... The post 3 Ways Facebook Has Changed...
View ArticleThe 4 easy-to-understand ways that Instagram decides how well your content does
If you’re anything like me, you arrive at this point in the year filled with grand plans and new ambitions! It’s to do with that ingrained-from-childhood-September-is-back-to-school, a time for...
View ArticleSome words of wisdom from Simon Cowell about finding your voice
If your Saturday nights are anything as wild as mine, then you may well find yourself ‘enjoying’ weekly instalments of The X Factor and Strictly Come Dancing between now and... The post Some words of...
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