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Publicity success: coverage for Hokan Bowls in numerous magazines and newspapers
I’ve loved working with Alastair Donald of Hokan Bowls, helping him promote his new stackable ceramic bowls that are all about storing food in style and go from the fridge to freezer to microwave to...
View ArticleA short story about SEO
I’m often asked by my clients about getting their brand new website to the top of Google. And this is not a surprising question because we all know that being at the top of Google for the keyword you...
View ArticleThe monster beneath the digital iceberg
I loved an article this week on the Business of Fashion (the fashion industry’s Bible) about what fashion brands are calling the Digital Iceberg. You can read it in full here – or keep going for my...
View ArticleHas the internet made the world smaller, or bigger?
I’m getting quite into these philosophical posts, even though I’ve never really ‘got’ philosophy and some philosophical questions just end up with my brain disappearing down some sort of strange rabbit...
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It’s true, Google is removing sidebar ads from PPC results
For those who run pay per click (PPC) ad campaigns with Google, this week has delivered is a bit of a watershed moment. Because Google has confirmed that it’s PPC display system is being altered. The...
View ArticleThink of your digital strategy as you would a leaky bucket
If someone gives you a old bucket and it’s leaking, how do you fix it? Simple: you turn it round and around, upside down, up to the light and try to identify all the holes in it. You might run a few...
View ArticleThe 11 definitive ways to earn money from your blog
I’ve spent the past few weeks interviewing and connecting with some of the greatest bloggers in the globe for my book (to be published September!) The Million Dollar Blog. And what has been great is...
View ArticleLaunching a YouTube channel & video marketing for the Zita West Fertility Clinic
I’m loving working with the Zita West Fertility Clinic on their digital strategy, part of which is about launching a YouTube channel and using video marketing to build an audience and increase reach....
View Article4 steps to a powerful personal brand
Building a personal brand takes time, and needs to be done step by step, piece by piece, both online and offline, and day by day within the industry and niche in which you operate, but the results will...
View ArticleASK THE EXPERT: Secrets of great personal brands with Nick Gold of Speakers...
Nick Gold is the MD of Speakers Corner and current Chairman of the European Association of Speaker Bureaus (EASB). His clients include corporations willing to spend significant fees on the right...
View ArticleCan you turn your passion into pounds?
Join me to hear about turning your passions into pounds I’d love to invite you to join me, PR expert Jessica Huie MBE and prolific mummy blogger Vicki Psarias, one of the UK’s most successful bloggers,...
View ArticleHow to turn your blog into a business
If you’ve started blogging and are wondering about commercialising your blog, of if you’d like to start a blog and want to be sure it earns you money, or you’re thinking about using content to build...
View ArticleCase study: Great results for The Zita West Fertility Clinic
I’ve been working with Zita West, who runs a well known natural fertility and IVF clinic in central London (as is the author of 12 books on pregnancy and conception) for a few months now. Our goal is...
View ArticleNew site launch: Polly Dunbar
The lovely Polly Dunbar is a highly regarded freelance journalist whose work can be seen in publications from Grazia and Marie Claire to the Daily Mail and the Telegraph. I worked with her to build and...
View ArticleNew site launch: celebrity make up artist Lisa Waite
Lisa has been a make up artist to the stars for around 20 years, but was increasingly noticing the landscape changing in terms of how TV channels and production companies book make up artists. All her...
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Even ‘household names’ have to maintain their profiles
When you’re raising your profile or using the internet to build your business online and give you increased flexibility in your life, it’s only natural to want quick results. And as humans, I think we...
View ArticleTalking business & digital strategy on LBC radio’s The Business Show
I loved taking being a guest on LBC radio’s The Business Show on Monday night. During the hour long programme, myself, the presenter Clive Bull, and Emma Jones, the wonderful founder of Enterprise...
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6 things you need to know about running a successful Youtube channel
Video, video, video, everyone everywhere says it’s all about video right! And certainly we live in a world in which there are huge opportunities on Youtube, mainly because a) It’s the world’s second...
View ArticleIntroducing the ‘Goodbye & Goodluck’ bonus
Yesterday, Business Secretary Sajid Javid announced an investigation into non-compete clauses in employment contracts which prevent employees leaving their job from starting their own rival firms. This...
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You are who Google says you are: how to control the search results for your name
When people Google your name, what comes up? Because in this day and age, we are who Google says we are. The very first thing people are going to do when they hear about you, and your services, or...
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