Lisa has been a make up artist to the stars for around 20 years, but was increasingly noticing the landscape changing in terms of how TV channels and production companies book make up artists.
All her work came from word of mouth but with younger make up artists promoting themselves online, Lisa wanted to increase her visibility and also build a great website showcasing her work to help her win pitches.
I designed, built and launched Lisa’s new website (it’s great to lead with images of her clients including Fearne Cotton and Andy Murray as this gives her instant credibility) and also mentored her on her Instagram strategy, providing her with the necessarily steps to style her Instagram for business, credibility and personal promotion purposes.
You can see Lisa’s website here: http://lisawaite.co.uk/
The post New site launch: celebrity make up artist Lisa Waite appeared first on Natasha Courtenay-Smith.